An e-commerce client wanted to improve the online shopping experience on their website and increase sales for their sport and lifestyle product lines, which include apparel, gear bags, handbags and more.
Align the Website to the needs of the existing customer demographics while better serving those customers via optimized website content and paid search programs.
Go Local Interactive recognized an opportunity to align the client’s website development efforts with the online marketing efforts to improve the overall shopping experience while meeting product line sales goals.
With over 35% of website traffic coming from mobile devices, Go Local Interactive made it a priority to launch a mobile friendly version of the website that catered to the mobile shopper. In addition, improvements were made to the navigation and checkout processes. Tactics such as recommending complimentary products prior to checkout, launching site wide promotions, and retargeting users that had abandoned items in their shopping cart all contributed to improving the online shopping experience.
To increase sales, a cohesive online marketing strategy was implemented. To have the biggest impact on sales, search engine optimization and paid search efforts targeted people that were actively searching for the client’s top selling and highest margin products. Content marketing, social media, and email marketing were used to build the client’s online following and to promote new product launches, contests, videos, product reviews, and their sponsored athletes.
Thanks to a collaborative effort focused on website development and online marketing, the website conversion rate increased by 44% while total transactions increased by 53% and total revenue saw increased 48% year-over-year.