High-speed connections and internet proliferation mean your website should no longer resemble the basic HTML sites from the 1990s. Now, the design and functionality of your website can hugely benefit, or hinder, your business performance. Visual considerations including layout, typography, and imagery are vital to your user’s experience – and meeting their lofty expectations.
Consider the duties of architects and engineers: one designs a building, the other makes sure it stands. Our web team does both, so you’ll end up with a website that’s not only aesthetically pleasing, but functional.
A website is more than a jumble of internet-code. There are some logistics that operate in the background. For example, web pages don’t just float around in the sky; even what is commonly referred to as “the cloud” exists on many, physical servers. What you now know as the internet is actually a series of computer-filled warehouses located across the world, sending signals to your computer via a cable, or more commonly these days, wirelessly.
Because so much goes into hosting and sustaining your website, and because we have a team of website nerds we need to keep busy, our website management service does all that for you. When you think of your business’s website, you won’t have to stress about encryptions, firewalls, or infrastructure. All you need to know is that with GLI, you’re in good hands.
Your website has a lot of moving parts. Imagine updating your hours, pricing, and offerings on each individual page, form, and header of your website. It would take a lot of time that you probably don’t have. Enter: APIs. APIs are application programming interfaces that help automate a lot of the processes on your site. So instead of updating your business hours on all 15 location pages, all you have to do is adjust one data sheet. From populating lead gen forms to keeping your information up-to-date, APIs are your answer.
Our team works with a variety of vendors to provide you with integrations that work within the parameters of your site and suit your specific business needs. From review displays to back-end databases and all other aspects of your website, we’ll customize APIs for your website’s seamless business functions.