With the rise of digital marketing, online ads are now king. Search engines are the new billboards for digital advertisers. And like billboards, your pay-per-click (PPC) ads need to be analyzed in terms of which markets to show them to, and with what copy. If you’ve done this sort of research before, you know there are a lot of variables – and a lot of ways your Excel formula can go wrong.
Think of our Paid Media team as your digital ad gurus. They know how to speak to your market and drive conversions. While you can estimate how many people drive by your billboard, our Paid Media team will be able to tell you the exact number of impressions and clicks your ad received.
If you’re familiar with the pay-per-call media model of print campaigns, this is its digital counterpart. Thanks to partnerships with vendors across traditional and digital spaces, our Call Boost program will make your phone ring at a guaranteed price. And rather than paying for ambiguous impressions, you’ll only pay for tangible leads, in the form of qualified calls.
This is a viable campaign option for those looking to test drive media sites before investing in long-term or subscription-oriented contracts. While working with one site at a time to develop lead-generating campaigns may show lackluster results, our Call Boost team maintains relationships with a variety of platforms, so you can reap the benefits of a comprehensive campaign without the multichannel price tag.
Online marketing to local consumers used to be exclusive to targeting cities and zip codes. Today, using advanced location-based marketing technology, we can pinpoint your target consumers’ exact location – to the very spot they are standing. This technology allows us to know more about our audience’s behavior: where they are right now, where they’ve been, what they like, and what they are talking about online. This understanding allows us to identify your most valuable customers and create targeting lists for similar audiences.