Logos, The Face of a Company
A logo is undoubtedly one of the most important parts of a company’s brand. It is the “face” of your company and it helps hold all aspects of your brand together. Logos are able to communicate your entire business in a split second. As marketing is evolving to accommodate the changing technology and consumer habits, so must logos.
An effective traditional logo is needed for any company to be successful; however, animated logos are becoming more commonplace. Companies are bringing their logos to life through animation. Video marketing is the fastest growing method of internet marketing and animated logos are becoming essential for businesses.
Follow the Online Video Trend
Since customers are consuming more and more online content, it becomes more difficult to hold their attention. With an increasing trend of watching online video, it’s becoming the most popular avenue for consuming information. With that in mind, an animated logo is the logical next step to make a brand more memorable.
One of the biggest functions of a logo is creating and promoting brand awareness. A static logo may require several interactions in order to elicit recognition. An animated logo often has a more immediate imprint. A static logo might keep a consumer’s attention for a few seconds, but an animation captures an audience’s attention, as well as curiosity. You want consumers’ eyes on your brand as long as possible, and creating an animated logo is a step in the right direction.
Tell a Story, Make a Connection
Animated logos also provide the opportunity for a brand to tell a story. It has a much higher chance of eliciting an emotional connection than a static logo. This updated logo will inform the customer that you value attention to detail. Your logo is an extension of your company values. So, when you go the extra mile with your logo, they know you’ll do the same for them.
With consumers turning to online video content, it’s essential that businesses follow the trend. A logo must match a brand’s identity, goals, and target audience. Animated logos are effective at conveying innovation, modernity, and a sense of playfulness. If an animated logo is the right fit for your brand, investing in it could mean a big difference for your company.
For more on the latest marketing trends, be sure to check out our Go Local Interactive blog.