Caitlin I.
Director of Organic Search
Your content has an expiration date. Even writing “evergreen” content is like rummaging through cartons of milk to find the most prolonged sell-by date – in the end, it still goes bad. The internet is rapidly changing, and so is the way we use it. Our content audit is a biannual checkup for your content; while we don’t have stethoscopes, you can call us “content doctors.”
As an important part of your overall organic strategy, your blog has great potential. But, as Uncle Ben Parker says, “With great power comes great responsibility.” If your blogs aren’t performing, your whole site could suffer (thanks, Google). A blog analysis will identify optimally performing blogs and opportunities for improvement, raising Google’s perception of your quality and establishing a successful content strategy.
Ranging from static pages to location-specific pages, this is the meat of your website, so it only makes sense that it should be prepared by content professionals.
Think of blogs as the peanut butter to your SEO program’s jelly. Considering only 25 percent of online users enter your website through its homepage, blogs provide additional, relevant content that act as additional entrances for users to find. Bonus points if they’re keyword-optimized.
These are blogs on steroids. With more than double the length and the addition of customized imagery, premium articles make up the part of the content strategy that is pure long-form content. Blogs provide quick, easy answers; premium articles are for users who want more in-depth information.
It’s recommended to put quantitative data on your resume to better show the work you’ve accomplished. Well, consider these reports our resume. You’ll be able to see the direct impact our content has on your website – cue the upward-facing arrows.
Director of Organic Search