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What We Do / Organic Solutions / Search Engine Optimization

Search
Engine Optimization

Our Search Engine Optimization (SEO) team doesn’t cut corners or take the easy way out. From in-depth technical analyses to meticulous implementation tactics, our experts know how to make your website easy to find – and use.
  • SEO Site Analysis
  • Website Accessibility
  • User Experience Testing
  • Program Implementation
  • SEO Reporting
 

SEO Site Analysis

Organic Solutions / Search Engine Optimization / SEO Site Analysis

Technical Site Analysis

Search engines crawl your website using “spiders”, which are basically networks of computers that collect data from billions of webpages. Because your site can be indexed in a matter of seconds, it’s important to make sure these spiders can clearly – and quickly – see the information you want them to. Our technical site audit identifies structural issues that may hinder a search engine’s ability to index your website.

Backlink Analysis

From the very beginnings of Google, there has been a focus on backlinks. Since then, Google has smartened up on which are good and which are toxic. This audit determines if there are any existing inbound links that could negatively affect your organic search ranking.

Page Speed Analysis

Your website’s load times play an important factor in Google rankings, as well as user experience. If pages take too long to open, your ranking will suffer, and you’ll be missing out on a large market that – in the era of instant gratification – isn’t willing to wait.

  • SEO Site Analysis In a Nutshell
  • Technical Site Analysis
  • Backlink Analysis
  • Page Speed Analysis

Website Accessibility

Organic Solutions / Search Engine Optimization / Website Accessibility

Does your site align with ADA (Americans with Disabilities Act) standards? It should. If you’re not accommodating screen readers and other online tools for users with disabilities, you’re missing out on a substantial market. Not only will ADA compliance allow your site to communicate with a large, untapped community, it may also increase your search engine rankings.

  • A Word From the Team
  • Accessibility is essential for developers and organizations that want to create high quality websites, and not exclude people from using their products and services.” (W3C)

User Experience Testing

Organic Solutions / Search Engine Optimization / User Experience Testing

How are users actually behaving on your site? Our usability test will identify whether your website goals are being transferred into onsite actions. Our human testers are completely unfamiliar with your website, so you’ll get a fresh perspective and objective observations.

These tests record both the screen movements and audio as each tester walks through their thought process, giving you raw observations of how users feel about your website. Once completed, we analyze the top issues we found and deliver our recommendations along with the recordings in an easy-to-digest document.

  • User Experience In a Nutshell
  • Record Real Users
  • Optimize Conversion Paths
  • Mobile Analysis

Program Implementation

Organic Solutions / Search Engine Optimization / Program Implementation

After our extensive auditing services, our SEO team will compile and execute recommendations and action items. While everything else forms a solid strategy for implementation, this is where the magic happens as our SEO geniuses craft every meta tag by hand and fix every critical error.

In addition to onsite implementations, our team will take the time to create or optimize your Google Analytics, Google Tag Manager, Google Search Console, and Bing Webmasters accounts to most accurately measure every SEO metic.

  • Program Implementation In a Nutshell
  • Google Analytics Optimization
  • Writing Meta Tags
  • Expert Consultation
  • Algorithm Updates

SEO Reporting

Organic Solutions / Search Engine Optimization / SEO Reporting

Custom reporting may be our favorite part of Go Local’s SEO solution because this is where we get to showcase your results and ROI. We won’t just throw some numbers into a PDF or only give you access to a generic dashboard. Your Account Strategist and SEO Specialist will work with you to determine the metrics that matter most to you and your business.

Once these metrics are established, your SEO Specialist will take the time to digest, analyze, and interpret each number into observations, then personally walk you through them every month. Together, we will then determine a strategy and where we should focus our future efforts to maximize results.

  • All basic SEO Reporting Includes
  • Traffic by Source
  • Conversions/Goals
  • Findings Analysis

Search Engine Optimization
Team

Organic, Search Engine Optimization

Adrian R.

Senior SEO Coordinator

Product, Organic, Search Engine Optimization

Amijah J.

Senior SEO Coordinator

Leadership, Product, Organic, Search Engine Optimization, Content, Local Listings

Caitlin I.

Director of Organic Search

Organic, Search Engine Optimization

Chase G.

SEO Coordinator

Product, Organic, Search Engine Optimization

Chloe T.

SEO Specialist

Product, Search Engine Optimization, Local Listings

Cierra C.

Local SEO Coordinator

Search Engine Optimization

Cydney H.

SEO Coordinator

Product, Organic, Search Engine Optimization

Elissa Z.

Senior SEO Specialist

Product, Organic, Search Engine Optimization

Erin S.

SEO Specialist

Product, Organic, Search Engine Optimization

Kim G.

Manager of SEO and LP

Search Engine Optimization

Rob H.

SEO Specialist

Go Local Interactive

8215 W 108th Terrace
Overland Park, KS 66210
(913) 689-3170
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