Search engines crawl your website using “spiders”, which are basically networks of computers that collect data from billions of webpages. Because your site can be indexed in a matter of seconds, it’s important to make sure these spiders can clearly – and quickly – see the information you want them to. Our technical site audit identifies structural issues that may hinder a search engine’s ability to index your website.
From the very beginnings of Google, there has been a focus on backlinks. Since then, Google has smartened up on which are good and which are toxic. This audit determines if there are any existing inbound links that could negatively affect your organic search ranking.
Your website’s load times play an important factor in Google rankings, as well as user experience. If pages take too long to open, your ranking will suffer, and you’ll be missing out on a large market that – in the era of instant gratification – isn’t willing to wait.
Does your site align with ADA (Americans with Disabilities Act) standards? It should. If you’re not accommodating screen readers and other online tools for users with disabilities, you’re missing out on a substantial market. Not only will ADA compliance allow your site to communicate with a large, untapped community, it may also increase your search engine rankings.
How are users actually behaving on your site? Our usability test will identify whether your website goals are being transferred into onsite actions. Our human testers are completely unfamiliar with your website, so you’ll get a fresh perspective and objective observations.
These tests record both the screen movements and audio as each tester walks through their thought process, giving you raw observations of how users feel about your website. Once completed, we analyze the top issues we found and deliver our recommendations along with the recordings in an easy-to-digest document.
After our extensive auditing services, our SEO team will compile and execute recommendations and action items. While everything else forms a solid strategy for implementation, this is where the magic happens as our SEO geniuses craft every meta tag by hand and fix every critical error.
In addition to onsite implementations, our team will take the time to create or optimize your Google Analytics, Google Tag Manager, Google Search Console, and Bing Webmasters accounts to most accurately measure every SEO metic.
Custom reporting may be our favorite part of Go Local’s SEO solution because this is where we get to showcase your results and ROI. We won’t just throw some numbers into a PDF or only give you access to a generic dashboard. Your Account Strategist and SEO Specialist will work with you to determine the metrics that matter most to you and your business.
Once these metrics are established, your SEO Specialist will take the time to digest, analyze, and interpret each number into observations, then personally walk you through them every month. Together, we will then determine a strategy and where we should focus our future efforts to maximize results.