Abigail B.
Paid Media Specialist
Each structure is customized and built around your main business goals. Our team works to fine tune your Ads account in order to show optimal results.
Our Ad campaigns include:
Paid Solutions / Search Advertising / Keyword Research and Analysis
Why waste resources showing your ad to every single person when you have a niche market? With Pay-Per-Click (PPC), we can better target your resources to those who are more likely to convert through keyword auditing, saving you time and money.
Digital ads are a lot like Twitter: They have a strict character limit. So, ad copy doesn’t just have to appeal to users, it must fit within formatting limits. Because our team knows the markets – and rules – of each platform, we can create highly optimized ad copy to generate meaningful clicks.
Paid Solutions / Search Advertising / Media Consultation and Budget Management
From Google to Bing, and even Yelp, there are a lot of platforms for your digital ads. Our team will break down the markets of each so you can decide which platform gives you the best bang for your buck.
Your digital campaigns will vary a lot due to seasonality, business performance, and performance goals. Because of this, you may want to reallocate money from one ad to another. Like a sliding tile puzzle, your campaign budgets can go in a lot of different directions; we’re here to put the pieces together.
Our team leverages audience targeting to increase the quality of your leads and conversions. Capabilities such as targeting consumers with qualities of your best customers allows for us to turn your online leads into more profitable sales.
Leveraging an audience strategy improves campaigns by:
Armed with best practices and campaign results, our team will continually update and improve your campaigns. We don’t take a set-it-and-forget-it mentality when your campaigns are at stake.
Getting your campaign up and running is only half the battle. You’ll need to understand how it’s performing and why. Our team delivers customized reports and analysis based on your specific business goals.
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