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What We Do / Organic Solutions / Local Listings

Local
Listings

As voice search and GPS navigation continuously gain ground, our local listings team works to put your business on the map – literally. By claiming and maintaining your online listings, we’ll help to uphold the reputation and reliability of your business.
  • Local Listings Feed Data Distribution
  • Listings Management
  • Local Listings Reporting
 

Local Listings Feed Data Distribution

Organic Solutions / Local Listings / Local Listings Feed Data Distribution

Our team of listings experts will create and maintain a master spreadsheet that includes every scrap of your location information: address, phone number, website, logos, social media URLs, hours, location photos, etc. This spreadsheet is formatted and distributed to different aggregators, who make your information available to over 250 websites including Google, Bing, Apple Maps, MapQuest, Yelp, and more.

  • Local Listings Feed Data Distribution In a Nutshell
  • Data Collection
  • New Location Updates
  • Distribution to Aggregators

Listings Management

Organic Solutions / Local Listings / Listings Management

Claiming + Creation

If your locations do not already have listings on the sites of your choice, we’ll create them and work with the site to obtain verification. Locations that already have listings will be manually claimed and, ultimately, optimized. This reassures to your customers that the information is correct. Claiming sites include Google, Yelp, Apple Maps, Bing, and Facebook.

Duplicate Removal

Oftentimes, businesses already have existing listings – whether you’re aware or not. This is a problem because not only could the information be incorrect, there could be multiple listings for the same location with incorrect information. That’s where duplicate removal comes in; we work to ensure every location only has one listing and eliminate the rest.

Management + Optimization

Once your listings are claimed and created, we’ll ensure the accuracy of the information; if you need a new phone line, or update your domain, we’ll make sure the listing reflects that. In the case we do find errors in our accuracy audits, we’ll suggest the appropriate changes. Because Google thinks it’s always right, our pull as an agency goes a long way in fixing these issues quickly.

  • Did you know...
  • Around 50% of local-mobile searchers are looking for business information like a local address. (Hubspot)

Local Listings Reporting

Organic Solutions / Local Listings / Local Listings Reporting

Listings Accuracy Analysis

This report examines each listing on designated sites to check for any possible errors. We look for accuracy in business name, address, phone number, and linked URL to help us determine which listings need correcting. These reports are completed on a quarterly basis.

Review Monitoring

Review Monitoring reports pull reviews from major search engines and social websites monthly. These reports show total number of reviews, average rating, top performing locations, and more. Review responses are also included in the reporting process.

Google My Business Reporting

Data is collected for each location in the Google My Business dashboard to view how listings are performing. Map views, click-to-call, website clicks, customer searches, and more are included with each report. Reports are delivered monthly.

  • A Word from Our Team
  • Local listings reporting can offer businesses insights on how their listings are performing as well as seeing how users are interacting with their listings. It pairs well with our SEO and PPC reporting by providing extra data insights to create a more comprehensive picture of the results"

Local Listings
Team

Leadership, Product, Organic, Search Engine Optimization, Content, Local Listings

Caitlin I.

Director of Organic Search

Product, Search Engine Optimization, Local Listings

Cierra C.

Local SEO Coordinator

Organic, Local Listings

Paul B.

Local Perceptions Specialist

Product, Organic, Local Listings

Shari V.

Local Listings Coordinator

Go Local Interactive

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Overland Park, KS 66210
(913) 689-3170
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