Now that you’ve learned how to gather your data in Google Analytics, it’s time to refine your digital marketing strategy with deep customer analysis. This MarketingBitz webinar hosted by Go Local’s SEO Manager, Anna Chandler, walks you through key reporting structures in Analytics and shows you how to set up custom segments to narrow in on success. This webinar is the second installment of the Google Analytics series and covers:
- How to use the Audience Feature
- How to use the Acquisition Feature
- How to use the Behavior Feature
- How to use the Conversion Feature
- How to create Analytic Segments
With these skills, you can begin making important business decisions influenced by strong, data-driven evidence.
Interested in learning more? We’re here to help.