Goal
An ecommerce company wanted to integrate email marketing as an integral part of their overall revenue driven marketing strategy. Email has consistently been one of the best mediums to drive traffic and sales and has an outstanding ROI. According to recent research, 70% of people reportedly make use of coupons or discounts they learn from email and 60% claim special offers is the top reason they subscribe to an email list. When it comes to ecommerce, not having an optimized email marketing campaign just leaves money on the table.