At Go Local Interactive, Search Engine Optimization (SEO) isn’t just about getting search engine users to your website. It’s about getting quality search engine users to your website.



The Go Local Interactive SEO approach is guided by two primary principals: 1) Make a website easy for search engines to crawl and understand, and 2) Provide website visitors with resources they actually want and need.

The tactics that support these two principals can be segmented into three categories:

1)    On-Site SEO
2)    Off-Site SEO
3)    Content

On-site – “Make a website easy for search engines to crawl and understand”

On-site SEO focuses on rank-influencing elements that appear on your website. Many people don’t realize just how important the technical makeup and website code are regarding how search engines like Google and Bing rank websites in their results pages. At Go Local Interactive, we combine our website development expertise and our deep search engine marketing experience to create a uniquely powerful SEO program.

On-site SEO elements include (but are not limited to):

• Meta content
• Crawler Directives such as NoFollow and NoIndex tags
• Image alt text, file names, descriptions, and EXIF data
• Structured Markup
• Sitemaps
• H1/2/3 tags
• Crawlable navigation

Off-site – The influence other websites have on the search engine ranking of your website

Off-site SEO focuses on the web presence not on your website.

Did you know that every time another website links to your website, search engines consider that link a “vote” for the relevancy of your website? But, did you also know that not all links are created equal, and in many cases may actually hurt your search engine ranking?

At Go Local Interactive, we understand the nuances of off-site SEO that most other marketing agencies overlook. We also understand how important a unified, cohesive off-site presence is in overall search engine rankings. This is why we focus on three primary areas of off-site SEO:

• Active and optimized social profiles. See the Go Local Interactive Social Media program for more information.
• Optimized and accurate business listings/citations on local listing websites such as Google+ Local, Bing Local, and Yelp. See the Go Local Interactive
Local Perceptions program for more information.
• Inbound link health

Content – “Provide website visitors with resources they actually want and need”

Content pertains primarily to the text/copy content on a website. The most obvious example is a website blog. At Go Local Interactive, we prioritize content because we know that search engines and users actively look for consistently fresh and relevant content.

Content elements include (but are not limited to):

• Local, geo-targeted product/service pages
• Active and optimized blog (or other news feed source)
• Blog syndication to social profiles
• Keyword rich page copy
• Robust homepage content

Search Engine Friendliness + User Friendliness = a Winning Go Local Interactive SEO Program

It is our goal to help local customers find your website when they are ready to make a purchase. By improving your website for users and for search engines, you may not only appear more often in the search results, but you may convert more of your website visitors into actual customers.

We would love to hear from you!

Our Kansas City office

(913) 689-3170
Go Local Interactive
10880 Benson Dr.
Suite 2300
Overland Park, KS 66210