Maximize your quality website traffic from Search Engines.
The Go Local Interactive SEO approach is guided by two primary principals: 1) Make a website easy for search engines to crawl and understand, and 2) Provide website visitors with resources they actually want and need.
The tactics that support these two principals can be segmented into three categories:
1) On-Site SEO
2) Off-Site SEO
On-site SEO focuses on rank-influencing elements that appear on your website. Many people don’t realize just how important the technical makeup and website code are regarding how search engines like Google and Bing rank websites in their results pages. At Go Local Interactive, we combine our website development expertise and our deep search engine marketing experience to create a uniquely powerful SEO program.
On-site SEO elements include (but are not limited to):
• Meta content
• Crawler Directives such as NoFollow and NoIndex tags
• Image alt text, file names, descriptions, and EXIF data
• Structured Markup
• H1/2/3 tags
• Crawlable navigation
Off-site SEO focuses on the web presence not on your website.
Did you know that every time another website links to your website, search engines consider that link a “vote” for the relevancy of your website? But, did you also know that not all links are created equal, and in many cases may actually hurt your search engine ranking?
At Go Local Interactive, we understand the nuances of off-site SEO that most other marketing agencies overlook. We also understand how important a unified, cohesive off-site presence is in overall search engine rankings. This is why we focus on three primary areas of off-site SEO:
• Active and optimized social profiles.
• Optimized and accurate business listings/citations on local listing websites such as Google+ Local, Bing Local, and Yelp.
• Inbound link health
Content pertains primarily to the text/copy content on a website. The most obvious example is a website blog. At Go Local Interactive, we prioritize content because we know that search engines and users actively look for consistently fresh and relevant content.
Content elements include (but are not limited to):
• Local, geo-targeted product/service pages
• Active and optimized blog (or other news feed source)
• Blog syndication to social profiles
• Keyword rich page copy
• Robust homepage content
It is our goal to help local customers find your website when they are ready to make a purchase. By improving your website for users and for search engines, you may not only appear more often in the search results, but you may convert more of your website visitors into actual customers.
Go Local Interactive
10975 Benson Dr.
Overland Park, KS 66210