What Is The Importance of Analytics?

For many businesses, their website is their digital storefront. Just like it is important for a business to know about their foot traffic inside their brick and mortar store, it is also very important for a business to understand the traffic on their website. With modern analytics, businesses can gauge valuable information about their website traffic. For example, analytics can determine where a website’s visitors come from, how long them spend on the website, which pages the visitors frequent the most, geographic details and even information about the type of devices the visitors use to access the website. A business can examine the information from analytics to track all of the visitor trends on the website. This helps determine if certain quantitative goals are achieved and it delivers the peace of mind for businesses to know that they benefited from certain digital marketing campaigns. It can also help decipher how a business’s digital content is working for them.