We believe in order to make a business successful, you have to be willing to do things differently. We value the different products, services, and experiences each of our partners have to offer. We also appreciate their different challenges, goals, and meanings of success. And, most of all, we understand the different paths each took to get to where they are, and the different paths they’ll take to get to where they want to be.
We fully embrace different.
That’s why we build each of our solutions with this in mind: Every single business will have a unique journey. And while our strategies are limitless, we lead our partners to the same destination – their customers. We work to create a direct path to their website, storefront, social pages, and every stop in between. And just as our partners are different, so are the journeys their customers take to find them. Go Local Interactive is paving the way to our partners’ success, which means ensuring no matter how partners connect with their customers, there is always a unique path to get there.
Just like we pave unique paths for our customers, we encourage our team to do the same for themselves. Go Local’s very foundation is built on three leaders who paved their own path to success. We continue this tradition by exceeding expectations and forging our own careers. We do not dwell in problems, we create solutions. We are always evolving while pushing ourselves and each other forward.
As an agency, our path goes in no single direction. Anything is possible – simply because no route is set in stone. We will travel off the beaten path if it means providing more creative, efficient solutions. And we’re not afraid to go down a different path because we have the talent and drive to embrace and explore new territory.
Through hard work and motivation, we are paving the way.
Our Mission (What We Do)
We want to connect our partners, as efficiently as possible, to the local customers who need them.
Our Purpose (Why We Do It)
We help our partners serve their local customers because we believe that strong businesses make for strong communities.
Our Values (How We Do It)
Partner Goals are Go Local Goals
We want to make our partners look good.
Our partner relationships are number one. Their needs come before our wants. That means each marketing solution is tailored to their goals, not ours. And every recommendation we make is to the success and growth of our partners, not just for ourselves.
We strive to base all decisions on data.
Data is our best tool. It’s the backbone of our strategies and the inspiration for solutions. But the ability to wield that data comes from the talented people who work here and use it to tell stories and guide future successes. That means every idea, every decision, and every result is backed by our metrics.
We want to educate our partners before we sell to them.
Machines are great, but they’re no match for our people. It’s our people who build solid relationships, and that’s because we treat humans like humans. We value face-to-face interactions and want our partners to build relationships with us, not with robots. We’re patient, we don’t talk over anyone’s head, and we create a personalized experience for each and every one of our partners.
Keep Communication Open
We respect our partners’ expertise and ask them to educate us.
Having strong and open communication requires transparency – with our partners and within our agency. That kind of communication also requires being open-minded, honest, and embracing what others have to say.
Balance in Everything
We relax as hard as we work.
We’re not a fan of micromanagement or absent management. And we’re not about working our lives away or checking out before the end of the day hits. It’s about balance. About having the flexibility to grow professionally and personally. About knowing when to buckle down and when to take a break. And, above all, it’s about working hard for our partners and ourselves.
We believe that community development is personal development.
We recognize we have a lot to give, which is why we partner with nonprofits and carve out time for monthly volunteering activities. Our owners started Go Local Interactive to build an agency that does right by our community as much as it does our partners, and we stay true to that value by giving back in any and every way we can.
We believe that personal development is community development.
Success isn’t just about growth in numbers – it’s about growing our partners, growing as individuals, and growing as an agency. Growing also means generating new ideas that will not only make us better but take us in new directions. We’re proud of how far we’ve come, and we fully embrace all the growing we’ll continue to do.