Case Study : Social Engagement
How a social media strategy doubled brand visibility, generating a 50% increase in online conversions and sales.
Despite a recent website redesign, a pest control company that specializes in comprehensive pest control services for homes and businesses wasn’t meeting their online business goals.
A leading pest control company, faced the challenge of increasing online sales and brand visibility. With a competitive market and a growing need for pest management services, they recognized the potential of leveraging social media to reach a broader audience and boost their online presence.
Objectives
- Increase online sales through the company website.
- Enhance brand awareness and engagement on social media platforms.
- Showcase expertise and customer success stories.
"I’m the tower of power, too sweet to be sour. I’m funky like a monkey. Sky’s the limit and space is the place!"
Katlyn Wyss
Strategy
Paid Media Platform Selection
The pest company identified key social media platforms popular among their target audience. Facebook, Instagram, and Twitter were chosen for their broad reach and visual appeal.
Paid Media Promotions and Discounts
Exclusive Social Media Deals: the company offered special discounts and promotions exclusively for their social media followers, encouraging online conversions.
Local Perceptions Community Engagement
Responding to Comments: the company actively engaged with their audience by responding to comments, addressing concerns, and providing expert advice.
Content Strategy
Engaging Visuals: the company showcased visually appealing content, including before-and-after pictures, informative videos, and shareable infographics.
Educational Content: Regular posts and articles were shared to educate the audience about common pests, preventive measures, and the importance of professional pest control.
Web & Interactive Campaigns
Contests and Giveaways: the company organized interactive contests, encouraging followers to share their pest-related experiences and engage with the brand.
Q&A Sessions: Live Q&A sessions were conducted, addressing common pest-related queries and positioning the company as industry experts.
Results
Increased Online Sales
The strategic use of social media contributed to a significant uptick in online sales, with a notable boost in website traffic and conversions.
Enhanced Brand Awareness
The company experienced a surge in brand visibility and recognition, positioning themselves as a trusted authority in the pest control industry.
Conclusion
By combining visually appealing content, interactive campaigns, and a customer-centric approach, the pest company successfully harnessed the power of social media to achieve their objectives. Learn more about what Go Local Interactive can do for you.
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