At Go Local, we help our partners serve their local customers because we believe that strong businesses make for strong communities. We want to connect our partners, as efficiently as possible, to the local customers who need them. In our time as a Kansas City-based marketing agency, we’ve grown and flourished in no small part due to our commitment to our values, our partners, and our community.
Go Local began in a basement in 2011, offering digital marketing services such as Search Engine Optimization (SEO) and Paid Media. Within a year, we moved into our first office and kept growing. We first made the Kansas City Business Journal’s list of the top Kansas City marketing agencies in 2014. In 2016, we became a Google Premier Partner, moved into a bigger office, and became one of the Inc. 5000 fastest growing companies, doing so again in 2017 and 2018.
Today, Go Local is headquartered in Overland Park, Kansas, and employs more than 80 digital marketing professionals. We now offer a full suite of digital marketing services, including SEO, Content Marketing, Local Listings, Paid Search, and Web and Software Development and Design.
Values shape us and they shape how we interact with others. That’s why we wanted to ensure our values were written down so we would remember them and incorporate them into our work. There are countless marketing agencies out there. It’s not enough to just be a business—at Go Local, we’re a collection of individuals with values that we believe in and act on to be the best marketing agency we can be.
Partner Goals Are Go Local Goals
As an agency, we work with partners of all types. They need work that suits their specific needs. That’s why their goals are our goals, and it’s why we strive to present custom solutions that don’t just work, but work for them.
Measurable Marketing
Data is a powerful and objective tool that is invaluable to digital marketing. We strive to make intentional decisions based on data whenever we can in order to provide the best and most efficient services to our partners.
Human Approach
We aren’t just numbers on a page or names in an email inbox. That’s why we strive to empathize and sympathize with our partners and coworkers. Transparency and respect is vital to creating great partnerships.
Keep Communication Open
Good communication is the foundation for relationships both professional and personal. We keep communication open to ensure our partners are getting the best work and that we’re doing the best—and most efficient—work on our end.
Balance In Everything
They say too much of a good thing is a bad thing. We think that’s often true. At Go Local, we strive to have balance in everything, from work-life balance to balancing short-term and long-term goals and projects.
Give Back
Every one of us has talents and passions that can help others. We believe that it’s our duty to give back to our community when and where we can. That’s why we offer all our employees volunteer time off to pursue their own passions for giving back.
Always Growing
Digital marketing never stands still. Neither do we. We strive to be always growing both professionally and personally in order to meet the new challenges of tomorrow. There’s always something new to learn or something we can do better.
Go Local started as an idea: an idea of a full-service digital marketing agency with a full client base, a lively office, and a well-established reputation among its marketing peers and core verticals. In other words, it was an idea of the type of place they dreamed of working for. Our three co-founders turned that idea into a reality.
Jason Barrett, Tom Carroll, and John Jordan co-founded Go Local after working together at a previous marketing agency. Through their leadership, Go Local has not only grown, but flourished. And we believe that our best years are still ahead of us.
Go Local Interactive first started in Jason’s basement. It’s no longer in Jason’s basement—to his relief—but as CEO, Jason still strategically captains the Go Local ship through the digital marketing waters. A serial entrepreneur, Jason received his B.A. from Kansas State University and his M.B.A. from Wichita State University.
Tom was Go Local’s first sales guy, and it’s in large part due to him that Go Local was able to grow into the company it is today. To this day, Tom is heavily involved in new business acquisition and offers his extensive experience to our sales team. Tom received his B.A. from the University of Louisville and his M.B.A. from Washington University in St. Louis.
It would be easier to name a part of Go Local that John hasn’t been involved with in his time with the company. During his tenure, John has been involved in strategy, sales, and product, and has an impressive knowledge of our industries and digital marketing as a whole. John received his B.A. from Texas A&M University.