If you use Snapchat then you are probably aware of their fun geofilters. You snap a picture and swipe across the screen to view the different choices: a city filter, a holiday filter, etc they vary depending on where you are currently located. Before, creating one of these filters was difficult and getting Snapchat to approve it was nearly impossible. Well, that all changed this week. Snapchat released their new On-demand Geofilters allowing anyone to create their own filters for both personal and business use and run it for a set amount of time (between 1 hour and 30 days). This is exciting news for anyone who loves Snapchat as much as I do.
Why Would I Want to Make My Own Snapchat Filter?
Snapchat is the fastest growing social media network with millions of users utilizing geofilters every day. Now, can you imagine your birthday party, wedding, or any other event where everyone there can access your custom filter? Awesome.
It also gives brands the opportunity to target Snapchat users at events, conferences, tradeshows, etc. Plus, it is insanely fun thinking of cool designs and seeing them come alive on everyone’s photos.
So How Do I Make One?
- Design — Go here to start. Then create a design in a photo editor software. The website gives templates for Photoshop and Adobe Illustrator.
- Map — Pick a geofence where your filter will appear, then choose the time and dates you want your Geofilter to be available. The minimum size is 20,000 square feet (about half a football field) and the largest area you can do is 5 million square feet (equal to a few city blocks). You can target anywhere, and I mean anywhere. As far as I can tell so far there are no restrictions on targeting competitors, every filter goes through a review process, but I don’t see why you can’t target the store across the street with your own branded filter. You also choose a time that you want the filter to be live, it can be anywhere between 1 hour and 30 days.
- Buy — You then have to purchase the filter. The pricing is as low as $5 and you can actually get a lot for that. For $5 you can run a filter for the smallest area possible, 20,000 square feet (which happens about the size of our Go Local office) for about 11 hours. Of course the larger area you cover and the longer you have it live, the more expensive it gets.
Here is a look at the dashboard
Snapchat says they will approve your filter in 24 hours. For me, it took 5 minutes. Despite the same day approval, you cannot use the filter until the next day, so you will need to plan ahead. Today we tested our own in the Go Local office. We designed a filter featuring one of our culture values “Embrace Originality”, here is the result.
If you want to learn more about these filters and read up on the guidelines and restrictions you can learn more about them here.