A Discussion of Influence. Go Local Podcast, Episode 02

Go Local Podcast Discussion of Influence Episode 2 with Caleb Ross, Anna Chandler, Jason Barrett, and Steven Mott

We are all influenced by others. But rarely do we stop to think about just how much our actions are dictated by the actions of others. We’ve all heard of subliminal persuasion–red means anger, blue means Wal-Mart–but what we’ve recently learned is that there’s more governing our everyday interactions with people.

Influence: The Psychology of Persuasion by Robert B. Cialdini was originally published in 1984, but the lessons to be gleaned from it–specifically how to recognize and avoid being influenced by people–are still very much appropriate today, perhaps even moreso in our world of incessant social liking, favoriting, following, and, let’s say, Tindering.

We discuss the following levers of influence, as described in Cialdini’s book.

  1. Reciprocation
  2. Commitment and Consistency
  3. Social Proof
  4. Liking
  5. Authority
  6. Scarcity

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The panel:


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