Group photo of the team at the KCDMA AMBIT awards ceremony.
The hard work our team is doing is being noticed! We were presented with the award for Consumer Integrated Marketing by the Kansas City Direct Marketing Association at their annual AMBIT awards ceremony.
The award was given to us in recognition of our hard work on OGIO’s 2013 holiday campaign. The holiday season is a very important time for the sports and lifestyle ecommerce site, OGIO.com and the team knew just what to do to help them succeed. They implemented a cross-channel holiday campaign and promoted it using the website, blog, social media, and email marketing. As a result of our efforts the company experienced their greatest ecommerce sales month in company history and during Black Friday and Cyber Monday had a 111% increase in sales year-over-year. Their social media efforts also paid off with a 322% increase in Facebook reach, 200% increase in Pinterest followers, and over 7,200 contest entries.
Group photo of the hard working OGIO campaign team
KCDMA recognized this work with presenting us with the Consumer Integrated Marketing Award last Tuesday, March 24 at a reception at Boulevard Brewing Company.
“We are proud to be recognized by the Kansas City Direct Marketing Association for the results achieved on behalf of our client, OGIO, during their busy holiday season. We are honored to partner with such a great brand like OGIO and this award exemplifies the hard work and dedication that our team puts in every day for them and the rest of our clients,” -Marketing Director, Michael Solms.
Andrea Hoover with the award for Consumer Integrated Marketing.
The KCDMA is one of the most active direct marketing organizations in the country, and has more than 400 members including agencies, service providers, and leading corporations in the Kansas City area. They provide monthly meetings, fundraisers, job boards and networking events to their members. The KCDMA honors top direct marketing campaigns every year through their well-respected AMBIT awards.