After a year of Facebook’s senseless cover photo guidelines that limit text to 20% of an image and other call out regulations, Facebook has thrown out its guidelines as it pertains to cover photos. Many believe that Facebook’s reasons for creating the text guidelines were to create an engaging digital environment without the overabundance of heavy text-saturated billboard-like cover photos. The guidelines were not widely adopted throughout the rollout, and ultimately lead to Facebook’s quiet removal of them.
Yes, it’s now ok for your business to create text happy cover photos. The guidelines were revised on July 1, 2013. The cover photo guidelines now state…
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.”
The only restrictions other than standard copyright infringement include the call out for a user to upload business cover photos to their timelines. Which of course is generally frowned upon under best practices anyway. In regards to using a URL and call to action inside a cover photo, it seems that this is now acceptable with the latest revise.
Another restriction that seems to have disappeared is the 20% text over promoted posts within images. Prior to the recent update, photos with more than 20% text would be disapproved and fail to serve impressions for promoted items. One thing is for sure, Facebook continues to excel at releasing updates and guideline revises on the hush hush.