Search Engine Optimization (SEO)

The practice of improving the rankings in a search engine results page (SERP) for a webpage by leveraging both on-page and off-page optimization tactics such as modifying page content, meta tags, navigation, URLs, and more including off-page properties like social profiles, wikis, business directories, and more. SEO may also refer to the job title given to a person who optimizes websites (Search Engine Optimizer).

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