How Does User Experience Impact User Behavior?



The design and functionality of a website have a bigger effect on the behavior of the site’s users than you may realize. If a site looks tacky or unprofessional, potential customers may quickly lose confidence and leave the site. Likewise, if a site is difficult to navigate, users will get frustrated, give up and go elsewhere. A professional, functional design is essential for the success of any business website. Going beyond the basics, however, leads to more than a pleasant user experience: it leads to sales. A good design will encourage your potential customers to take the actions you want, whether that’s clicking a link or buying a product.

Go Local Interactive Uses Design to Increase Conversions

Besides simply giving you a great-looking website, we make sure your site is designed for conversions. This means we use calls to action and structured lead funnels to point your customers in the right direction. We’ll work with you to determine the goals for your website — for example, maybe you want visitors to sign up for a newsletter, or maybe you want them to contact you for a quote. Once we know what you need visitors to do on your site, we’ll design your website with that goal in mind. When we’re finished, you’ll have a site that looks professional, is easy to navigate, and is optimized for success.

We would love to hear from you!

Our Kansas City office

(913) 689-3170
Go Local Interactive
10975 Benson Dr.
Suite 250

Overland Park, KS 66210