Reach people at the exact moment they are searching for what you offer.
Paid Search ads are a great way to target people who are actively searching for your product or services on search engines like Google, Yahoo, and Bing. In fact, paid search acts as a supplement to your Search Engine Optimization efforts. Because it is impossible for your website to rank for every keyword, paid search ads help fill in the gaps, ensuring you have a presence for keywords that are more difficult to rank for via Search Engine Optimization.
Factors such as keyword selection, bid management, ad copy and quality score all impact your ad positioning and costs. Therefore much of paid search is based on taking a mathematical approach to testing the effects of changes to keywords, bids, and ad copy. Our approach is to focus on very specific and geo-targeted keyword phrases while providing a potential customer with ad copy that matches their intent and encourages them to take action.
People use a variety of keywords to find your products, services, and locations. Go Local will review average monthly search volume and competition levels when selecting the keywords for your campaigns. We combine all keyword term variations with your brand name, products or services and markets served to gain maximum exposure.
We target people immediately surrounding your locations or service areas. We can target by mile radius or even zip code. Just like any advertisement, your marketing messages must be written for specific keywords, locations, and buyer needs. We use Google enhanced campaigns to reach people across devices with the right ads, based on their specific location, time of day and device type.
We give customers more reasons to click your ad by including special offers, location addresses, phone numbers and even links to specific areas of your website. These ad extensions help differentiate your business from competitors and increase your click-through rates.
Looking to target people searching beyond the main search engines? Not a problem.
Display Ad Networks extend the reach of your advertising beyond Google to a variety of news sites, blogs and other niche sites across the Internet. Your ads are placed on websites relevant to what you’re selling to ensure you are targeting the people who will be most interested in what you have to offer.
Re-marketing allows you to show your ads to people who’ve previously visited your website but didn’t make a purchase as they browse the Internet. This helps you stay engaged with your target audience while offering them an incentive to return to your website and make a purchase.
Go Local Interactive
10975 Benson Dr.
Overland Park, KS 66210