Content with a purpose
There are so many factors that play into a solid online marketing strategy. One of them includes knowing the importance of having good content on your website and at every consumer touchpoint.
Seems a bit obvious. But think about it: You interact and engage with content every single day. You’re doing it right now. Maybe you’re trying to get a feel for what our company culture is like. Or perhaps you’re on the hunt for a new marketing agency and want a better grasp of our product offerings.
Whatever the case, content plays a huge role in helping customers determine what brands they trust, what products catch their interest, and ultimately, which ones they want to buy.
That means you need a strategy to figure out who you’re talking to, what you want to say, and how you want to say it. And you need a Content Marketing team who can do it all.
The Content Marketing Institute defines the term as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, over time, to drive profitable customer action.”
How we define it, in simpler terms: Content with a purpose.
At Go Local, Content Marketing is more than just creating words. It’s a strategic approach that really resonates with your customers. Whether that’s through educating, entertaining, or simply focusing on your brand loyalty, everything we write and create is done purposefully.
What makes Go Local’s Content Marketing program different is not only the strategic approach, but the extensive reporting on key performance indicators. All of that is done through a four-phase process spanning the course of about a year.
Now that we’ve made clear just how important content is, it’s time to get a plan in place. With a coherent Content Marketing strategy crafted by Go Local, you can set yourself apart from your competitors using a strategy that’s handcrafted, adaptable, and most importantly – a strategy that works.
Go Local Interactive
10975 Benson Dr.
Overland Park, KS 66210