Most advertisers would agree when I say that video ads are powerful tools for promoting brand awareness and engagement. The video ad platform has been available for sometime for advertisers to use. Today, it continues to become a more viable option for advertisers as more consumers frequently web surf on smart devices. Millennials have been keen adapters of this type of activity and often surf the web on multiple devices. However, video ad creation and management in Adwords has not always been as straightforward.
Google’s update to YouTube’s True View video ads allows it to be more like the traditional PPC search and display network. The fundamental drawback to using the video ad channel was that it was confusing to use. Managers that were familiar with the traditional campaign build-out were stifled by the video channel’s set of controls. The new update gives managers the same ad group and targeting choices they are use to seeing in traditional search campaigns.
I suspect that with this new improvement to YouTube True View, more managers will test the waters of video advertising in 2016. The update might just be the push that video campaigns in AdWords need. Expect this ad format to increase in popularity as the year develops.
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