Businesses, rejoice! The day has come that all of us (by all of us, I mean the Local Search nerds who are constantly amazed by the magic that is Google) have been waiting for! Google is now allowing mobile users to leave business reviews via their mobile browser, without needing to download the Google Maps App!
Not only will this update offer convenience to the ever growing mobile device users, it will also greatly affect businesses who are managing their Google+ listings. With the opportunity to leave reviews right on their browser, the user will have the chance to leave a review for a location quickly and easily (it took me about one minute to search for a business, find their Google+ page, leave a review and for it to be published on the page). When users have a quick and easy way to review a business, the more likely they are to do so, increasing overall reviews for businesses.
With more and more reviews being left for businesses, increased importance needs to be placed on monitoring them. Making sure your location information is accurate on your local listings is one thing, a VERY important thing I might add, but it still does not cover all of your bases surrounding your local presence. Knowing what is being said about your business, and responding when appropriate, can greatly affect your reputation online. When 88% of consumers are using reviews to determine the quality of a local business, managing your reviews online is more important than ever.
Now that you know how important monitoring your online reputation truly is, do you know how to get started? Go Local Interactive is here to help, by offering a comprehensive Review Monitoring product that not only checks your listings each and every day for new reviews, but also sends out daily email alerts, letting you know when and where new reviews are left. Check out our Local Perceptions page or contact us for more information on how we can help!