Responsive design will soon become the standard for web design. You may ask what is responsive design? In simple terms, it allows a website to respond to a multitude of platforms regardless of which device a person is using. It’s basically taking your website and making it look the same across all platforms, rather it be a cell phone, laptop, tablet or a gaming console.
This is important because it not only makes it more interactive for the user, but also ensures the design and look of your website will stay the same no matter what device is used to view it. Want to know more? Check out this link!
My favorite design element is typography. Not only does it share a message with the user (literally) but it can also help give your website a certain feel or personality that matches your brand. When done well, typography can sometimes be more eye catching than a photo. With options such as Google fonts, designers can now get away with more stylized fonts instead of the usual Times New Roman and Helvetica that we have all seen a dozen times.
Scrolling through a website allows for users to easily find information instead of having to search for what their looking for on multiple pages. I have seen websites with all of their content on a single page and others that have a navigation bar to either scroll you to the location on the page where the information is located or link you to another webpage within the website. Not only does endless scrolling allow for greater creativity but can also give your website a more modern feel. Here is a great example of more scrolling.
I mentioned in my last blog post, Design Tips for the Non-Designer how less is more. This has become especially true in web design where minimalism is key to having a successful website. With people having limitless information at their fingertips, quickly being able to find information is important, otherwise users can easily give up and find the information elsewhere. Simple design directs users to the content they are looking for and allows the content to lead them in the right direction.
Video Content for Backgrounds
Another trend that we love is background videos. These consist of video clips that fill the entire screen with eye-catching clips of your newest product or anything else you want to highlight. Perhaps you are an architecture company and want to show off your latest designs like this company did. These feature can really wow a user as soon as they land on your website and make a great first impression. When done right, it gives users a better look into your company and who you are as a brand, as seen here on our home page.