For the month of January, Go Local Interactive has been providing some insight and advice for businesses that cover service areas and the challenges they face establishing a local presence without having multiple physical locations within those areas. Now, you’re all probably thinking it’s time for us to “put our money where our mouth is.” The only problem with that is money is very dirty. In the interests of our company’s health we will not be putting it anywhere near our faces. However, we will show you some of the results these tactics we’ve been discussing have generated for two of our clients in the pest control industry in this miniature case study:
Through the use of our Search Engine Optimization efforts (learn more about SEO), Pest Control Company A was able to increase organic traffic to their website by 28 percent. If you are already using SEO as a part of your marketing campaigns, here are some important things to consider about your Google Plus pages.
Pest Control Company A was also able to use our Paid Search product (learn more about Paid Search) to drop its cost-per-action for paid online advertisements over 76% in one year. Paid search can be targeted towards specific groups of consumers in many different ways. To learn more about why a tailored Paid Search program is an important part of any service area businesses online marketing efforts, have a look at our recent blog post.
Pest Control Company B was able to increase the number of 3 minute or longer phone calls they were receiving by 394% in 2012 with our Call Boost program. Call Boost is a product Go Local Interactive uses to offer more calls to clients without having to take on the risk of paying for the “trial and error” process to find what works. Learn more about Call Boost here.
Hopefully, you’ll be able to take some information away from the blog this month, and help to produce similar results for your company. You can subscribe to our blog and newsletter to receive updates, as well as more tips and advice from Go Local Interactive on the ever changing landscape of online marketing. Also, leave us a comment telling us what strategies are working well for your service area business. Questions are always welcome in the comments too.