KPI – Key Performance Indicator

n. A metric used to judge the successfulness of a business or project. KPIs are an industry standard used to compare progress towards goals over time as well as to highlight trends or potential future issues through the use of historical data.

Keyword Stuffing

v. When the copy of a web page contains many instances of the same (irrelevant) keywords that are located in the copy or background of a page. This is a black hat tactic that is severely frowned upon and de-indexed by most search engines.


A word or phrase that is being targeted on a webpage. Keyword targets should be the initial consideration for a well-optimized SEO campaign and should reflect the products or services being offered via a webpage.

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