CVR – Conversion Rate

v. The percentage of clicks that result in a purchase. Typically this is more of a benchmark number, as actual purchases take part on a third party website.


CSE – Comparison Shopping Engine

n. Various shopping search engines that compare prices on products that are commonly search for within other online stores. CSE’s can be used for many things including everything from monitoring or gathering information about a website to driving traffic to ecommerce sites by learning about different products.

CPL – Cost per Lead

n. This is the cost of a conversion (conversions include calls, emails, and web submissions). Sometimes referred to as cost per action or “CPA.”


v. To crawl is an action completed by a “crawler,” or “spider,” which is a program that visits various websites and scans their pages to find information. Crawlers are used by search engines to create entries for a search engine results page (or SERP). Search engine crawlers...

CPC – Cost Per Click

n. The average amount paid each time someone clicks on an ad. Average CPC is determined by dividing the sum of the cost of all clicks within a campaign by the number of clicks within the campaign.


n. In terms of marketing, copy is the textual content created by a team or an individual that is used for public consumption.

Conversion Code

n. A code that is placed within a webpage (i.e. confirmation or thank you page) that allows for program interfaces (such as Google Analytics) to know an action has occurred.


v. When a user completes an action on your site, such as buying something or requesting more information. Conversions can also be referred to as “leads.” Calls, web submissions, and emails are all forms of interaction that qualify as a conversion.

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Overland Park, KS 66210