n. The value or importance assigned to a link (used to be included in PageRank calculations) and the authority it passes along to other websites. This term is mostly used in SEO when talking about a link’s power. For example, a link with high importance will pass along more “link juice” than a link of little or no value. Many SEO experts believe that link juice plays a role in search engine ranking.

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Category:   Search Engine Optimization

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