n. A snippet of text used across various platforms without the need for modification. This term originally came from the sheets of metal used to make water boilers. It was later adapted by printing companies as a name for the printing plates that were stamped into sheets of steel used for printed material that was needed over and over again. Similar to those commonly used text blocks, boilerplates today are snippets of text used over and over again. Specifically, a boilerplate is often used as the snippet of text seen below website entries in a list of search engine results pages (SERPs.)


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