A term used to designate SEO techniques that are considered unethical by search engines. These tactics generally exploit weaknesses in search ranking algorithms to increase SERP position rather than focus on creating relevant website content and implementing intuitive navigation structure, which are aspects of White Hat SEO techniques. Black Hat SEO often results in penalization by the search engine, which may cause lower SERP visibility or complete removal from the search engine index, and is often followed by adjustments to the search engine algorithms to prevent further exploitation. See also White Hat.

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Category:   Search Engine Optimization

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