The (usually underlined) text part of a link. Anchor text is granted importance by search engines as it implies a specific contextual value to the destination page. Anchor text is important for passing keyword relevancy value along to the destination page.

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Categories:   Search Engine Optimization,  Web Development

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Our Kansas City office

(913) 689-3170
Go Local Interactive
10975 Benson Dr.
Suite 250

Overland Park, KS 66210