n. A step by step set of operations to be performed. An Algorithm is an effective method for calculating a function that is expressed as a finite list of well-defined instructions. Conceptually, algorithms have existed for centuries but the original modern algorithm began with attempts to solve the Entscheidung’s problem or the “decision problem” that was posed by David Hilbert in 1928. Today, as is relevant to digital marketing, many websites and search engines use algorithms to dictate which results are shown to users and in what order.

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