n. One of the more well-known metrics of comparing individual website success. Alexa rank was founded in 1996 by a subsidiary of Amazon that specializes in web traffic data. Each website’s “score” or “rank” is determined by combining the number of unique visitors and pageviews for top level domains and then ranking them from highest to lowest, however the actual formula for ranking these websites is not public knowledge. So for example, Google.com typically has the highest number of daily visitors and pageviews and typically is ranked in first place. A lower numerical rating indicates a stronger website.