n. The ad itself that will be displayed when a user conducts a search on your keywords. The text of the ad copy is generally the second and third lines of an ad displayed on a search engine results web page. Most advertisers use ad copy not only to describe the advertisement, but to also insert the keywords that the ads have been created for. While ad copy is only two or three lines long it is very important to pay-per-click marketing.

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Categories:   Paid Search,  Search Engine Optimization

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