prep. The portions of a webpage that are visible without scrolling. Also known as “above the scroll.” This originally came from newspapers for information on the top half of the front page (because newspapers are typically folded into a book and then in half the other way once more.) Because browser size, layout, and screen resolution can vary depending on device and user preferences, this is not the same for each user. Benchmarks have been set to typically include the top 768-1000 pixels as being “above the fold.”


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