Search Engine Marketing may not be as flashy as other traditional forms of advertising, but you can still find ways to stand out among the crowd of competitors.

How to Stand Out Among PPC Competitors

I like to think of my Paid Search competition as other contestants in a beauty pageant. What gives each of us the best chance to walk away with the crown is standing out among the other competitors.

A less than...


Amazon Home Services thoughts from Go Local Interactive

Amazon to Compete with Google for Home Services Search?

Amazon recently unveiled a home services search-and-transact offering that seems to take aim at other home services searching tools such as traditional IYPs (YP.com, Superpages.com), home services portals (Home Advisor, Angie’s List) and search engines like Google and Bing.

In Amazon’s own words:

Amazon...


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