Problem

An ecommerce sports and lifestyle company wanted to increase sales. Since they do not have any physical locations, their online marketing strategy has a big impact on overall sales.

Go Local saw the opportunity to enhance their SEO, social media, paid search, and email marketing efforts as well as increase mobile sales by creating a mobile friendly website.


Social Media

Strategy

The Social Media team created an enhanced social media strategy to raise engagement, reach, and followers. Strategies include:

Results

881,662 more Facebook users reached (73% increase year over year)


Search Engine Optimization

Strategy

The SEO team implemented best on-site SEO practices to help increase organic website traffic. Strategies include:

Results

294,636 more organic visitors (44% increase year over year) and 78% increase in organic revenue.

SEO Campaign Results

+44%
+78%
Organic Visitors Revenue from Organic Traffic

2013     2014


Paid Search

Strategy

The Paid Media team implemented an as-needed paid search campaign to drive high quality clicks and minimize media cost. Strategies include:

Results

6.4 to 1 ratio for revenue earned to media spent.


Email Marketing

Strategy

The Email Marketing team found several key opportunities to optimize the company’s email marketing strategy and implemented a variety of tactics to increase list size and overall revenue. Strategies include:

To learn more about the email marketing strategy check out the case study here.

Results

661% increase in email revenue year over year.


Web Development

Strategy

The Web Development team saw the opportunity to increase the site’s transactions and revenue with the creation of a mobile friendly website. They began building a new user-friendly site which included:

To learn more about the web development strategy check out the case study here.

Results

183% more transactions, 124% increase in revenue from a mobile device, and 116% increase in mobile conversion rate.

Mobile Strategy Results

+116%
+124%
+183%
Conversion Rate Revenue Transactions

2013     2014


As a result of the integrated online marketing campaign and success of all products they experienced:

39%revenue
increase!




2013
2014

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Our Kansas City office

(913) 689-3170
Go Local Interactive
10975 Benson Dr.
Suite 250

Overland Park, KS 66210