An ecommerce company wanted to integrate email marketing as an integral part of their overall revenue driven marketing strategy. Email has consistently been one of the best mediums to drive traffic and sales and has an outstanding ROI. According to recent research, 70% of people reportedly make use of coupons or discounts they learn from email and 60% claim special offers is the top reason they subscribe to an email list. When it comes to ecommerce, not having an optimized email marketing campaign just leaves money on the table.
StrategyGo Local Interactive reviewed their current efforts and found several key opportunities to optimize the company’s email marketing strategy. They implemented a variety of tactics in order to increase list size and overall revenue. Tactics included:
- A/B Testing:
- Improved tracking:
- Increase in Email Frequency:
- List Segmentation:
- Cross-Channel Integration:
ResultsAfter a full year of the newly integrated email strategy, there was a
24% increase in list subscribers
661% increase in email revenue year over year.
Revenue from Email Marketing
Under the new strategy, email campaigns brought in more revenue in the four-days spanning Black Friday to Cyber Monday alone than was generated from email during the entire previous year combined.