Search Engine Marketing may not be as flashy as other traditional forms of advertising, but you can still find ways to stand out among the crowd of competitors.

How to Stand Out Among PPC Competitors

I like to think of my Paid Search competition as other contestants in a beauty pageant. What gives each of us the best chance to walk away with the crown is standing out among the other competitors.

A less than...

The game is what brings us all to the same room, but the advertisements allow us to emotionally connect with each other.

Super Bowl Advertising: Tackling the Numbers

On Sunday night, the New England Patriots beat the Atlanta Falcons 34-28 at Super Bowl 51 in Houston. The talk of the game centered around the quarterbacks of each team: league MVP Matt Ryan for the Falcons and (now) 5-time...

Two women working at a computer together with text saying "If you haven't tested you website yet, start today"

The Importance of Usability Testing

No amount of SEO, paid search, or social media can get a site to rank high and convert well if the site is out of date, hard to use, or breaks often. That can be difficult for a business to accept...

Debunking the Branding Stereotype

Whether you work in the communications field or not, you’ve probably heard the term “brand” or “branding” thrown around before. People have a misconception that the term “brand” is a singular thing such as a company, corporate identity, service...

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